{"id":57521,"date":"2025-05-09T11:11:33","date_gmt":"2025-05-09T15:11:33","guid":{"rendered":"https:\/\/www.assistscholars.org\/?p=57521"},"modified":"2025-09-11T15:49:45","modified_gmt":"2025-09-11T19:49:45","slug":"from-small-town-bulgaria-to-global-opportunity-with-assist","status":"publish","type":"post","link":"https:\/\/www.assistscholars.org\/pl\/z-malego-miasteczka-w-bulgarii-do-globalnych-mozliwosci-z-assist\/","title":{"rendered":"Od ma\u0142omiasteczkowej Bu\u0142garii do globalnych mo\u017cliwo\u015bci z ASSIST"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"524\" src=\"https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/Ilko-Hristov.jpeg\" alt=\"\" class=\"wp-image-57527\" srcset=\"https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/Ilko-Hristov.jpeg 524w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/Ilko-Hristov-300x300.jpeg 300w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/Ilko-Hristov-150x150.jpeg 150w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Dla Iliyana \"Ilko\" Hristova, dorastaj\u0105cego w Gabrowie w Bu\u0142garii, \u015bwiat poza jego ma\u0142ym miasteczkiem wydawa\u0142 si\u0119 odleg\u0142y - prawie nieosi\u0105galny. Dla student\u00f3w takich jak on, kt\u00f3rzy nie urodzili si\u0119 w stolicach, mo\u017cliwo\u015bci cz\u0119sto wydawa\u0142y si\u0119 czym\u015b, co przytrafia si\u0119 innym ludziom - czym\u015b, co mo\u017cna zobaczy\u0107 w telewizji, nieuchwytn\u0105 wersj\u0105 ameryka\u0144skiego snu. Ale wtedy pojawi\u0142 si\u0119 ASSIST i wszystko si\u0119 zmieni\u0142o....<\/p>\n\n\n\n<figure class=\"wp-block-video alignright\"><video height=\"720\" style=\"aspect-ratio: 406 \/ 720;\" width=\"406\" controls src=\"https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/Ilko-HD-720p.mov\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aplikuj\u0105c online, pochodzenie Ilko nie mia\u0142o znaczenia - liczy\u0142 si\u0119 tylko jego talent, pasja i umiej\u0119tno\u015bci krytycznego my\u015blenia. Te cechy zapewni\u0142y mu miejsce w ASSIST Class of 2019, wysy\u0142aj\u0105c go do <a href=\"https:\/\/www.stuarthallschool.org\/\">Szko\u0142a Stuart Hall<\/a> w Staunton w stanie Wirginia. Tam otworzy\u0142 si\u0119 przed nim \u015bwiat mo\u017cliwo\u015bci, kt\u00f3ry zmieni\u0142 jego przysz\u0142o\u015b\u0107. \"ASSIST zmieni\u0142 moje \u017cycie\" - m\u00f3wi. \"Da\u0142 mi szans\u0119 zobaczenia \u015bwiata w spos\u00f3b, w jaki nigdy nie m\u00f3g\u0142bym tego zrobi\u0107 z mojego rodzinnego miasta. Kiedy dorastasz w 70-tysi\u0119cznym mie\u015bcie, pewne rzeczy wydaj\u0105 si\u0119 niedost\u0119pne, jakby nigdy nie mog\u0142y ci si\u0119 przytrafi\u0107. Ale mog\u0105. Je\u015bli przytrafi\u0142o si\u0119 to mnie, to mo\u017ce przytrafi\u0107 si\u0119 ka\u017cdemu\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Przy <a href=\"https:\/\/www.stuarthallschool.org\/\">Stuart Hall<\/a>Ilko znalaz\u0142 si\u0119 w \u015brodowisku, kt\u00f3re wypchn\u0119\u0142o go poza jego stref\u0119 komfortu, daj\u0105c mu niezale\u017cno\u015b\u0107 w kszta\u0142towaniu w\u0142asnej \u015bcie\u017cki. \"ASSIST daje ci mo\u017cliwo\u015b\u0107 \u017cycia na w\u0142asnych warunkach, dokonywania w\u0142asnych wybor\u00f3w\", wyja\u015bnia. \"Kiedy jeste\u015b z dala od domu, musisz sta\u0107 si\u0119 niezale\u017cny - a im wcze\u015bniej to zrobisz, tym lepiej\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ta niezale\u017cno\u015b\u0107 ukszta\u0142towa\u0142a nie tylko jego edukacj\u0119, ale i karier\u0119. Po zako\u0144czeniu rocznego pobytu w ASSIST wr\u00f3ci\u0142 do Bu\u0142garii i uko\u0144czy\u0142 American University w Bu\u0142garii z tytu\u0142em licencjata w dziedzinie administracji biznesowej. Wkr\u00f3tce odkry\u0142 now\u0105 pasj\u0119: marketing. Jego podr\u00f3\u017c w tej dziedzinie rozpocz\u0119\u0142a si\u0119 niemal przypadkowo - kiedy jego rodzinna firma potrzebowa\u0142a pomocy, wkroczy\u0142 jako dyrektor ds. marketingu, po prostu dlatego, \u017ce kto\u015b musia\u0142. Ale dzi\u0119ki umiej\u0119tno\u015bciom, zaradno\u015bci i ciekawo\u015bci, kt\u00f3re piel\u0119gnowa\u0142 dzi\u0119ki ASSIST, Ilko podj\u0105\u0142 wyzwanie, ucz\u0105c si\u0119 wszystkiego, co m\u00f3g\u0142 o marketingu i tworzeniu tre\u015bci. To praktyczne do\u015bwiadczenie doprowadzi\u0142o go do odkrycia marketingu retencyjnego - pomagaj\u0105c firmom zmaksymalizowa\u0107 warto\u015b\u0107 \u017cyciow\u0105 klienta poprzez budowanie d\u0142ugoterminowych relacji z klientami.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1705\" height=\"1279\" src=\"https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited.jpg\" alt=\"\" class=\"wp-image-57526\" style=\"width:528px;height:auto\" srcset=\"https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited.jpg 1705w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited-300x225.jpg 300w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited-1024x768.jpg 1024w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited-768x576.jpg 768w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1705px) 100vw, 1705px\" \/><figcaption class=\"wp-element-caption\">Przyj\u0119cie dla absolwent\u00f3w w Sofii w Bu\u0142garii (stycze\u0144 2025 r.), w tym Ilko Hristov (w \u015brodku, w dolnym rz\u0119dzie), a tak\u017ce bu\u0142garska koordynatorka programu ASSIST, Lydia Dachkova, bu\u0142garska asystentka programu, Asya Zaharieva, dyrektor ds. rekrutacji mi\u0119dzynarodowych stypendyst\u00f3w, Christine D'Angelo i dyrektor Louisa Zendt.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Dzi\u015b Ilko prowadzi w\u0142asn\u0105 firm\u0119 marketingow\u0105, <a href=\"http:\/\/www.growmymail.com\">GrowMyMail<\/a>specjalizuje si\u0119 w strategiach retencyjnych dla firm internetowych. Jego do\u015bwiadczenie obejmuje kampanie e-mailowe, marketing SMS, programy lojalno\u015bciowe, zaanga\u017cowanie klient\u00f3w oparte na sztucznej inteligencji oraz algorytmy predykcyjne, kt\u00f3re optymalizuj\u0105 do\u015bwiadczenia u\u017cytkownik\u00f3w. \"Sprzeda\u017c retencyjna jest podstaw\u0105 rentowno\u015bci firmy\" - wyja\u015bnia. \"Sprzeda\u017c do istniej\u0105cego klienta jest pi\u0119\u0107 razy ta\u0144sza ni\u017c pozyskanie nowego. W ten spos\u00f3b firmy skaluj\u0105 si\u0119 z pi\u0119ciu cyfr miesi\u0119cznie do sze\u015bciu, siedmiu, a nawet o\u015bmiu\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poza e-commerce, Ilko widzi ogromny potencja\u0142 w zastosowaniu swojej wiedzy w bran\u017cy opieki zdrowotnej, sektorze, kt\u00f3ry cz\u0119sto pomija si\u0142\u0119 marketingu strategicznego. Jego cel? Pom\u00f3c profesjonalistom medycznym i firmom w Bu\u0142garii i poza ni\u0105 wykorzysta\u0107 te narz\u0119dzia do zr\u00f3wnowa\u017conego rozwoju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zastanawiaj\u0105c si\u0119 nad swoj\u0105 podr\u00f3\u017c\u0105, Ilko przypisuje ASSIST otwarcie drzwi, o kt\u00f3rych istnieniu nawet nie wiedzia\u0142. \"Przed ASSIST nie mia\u0142em kontakt\u00f3w. Nie mia\u0142em planu dzia\u0142ania. Dosta\u0142em si\u0119 ze wzgl\u0119du na moje talenty i to wystarczy\u0142o. To w\u0142a\u015bnie sprawia, \u017ce ten program jest wyj\u0105tkowy - znajduje student\u00f3w z potencja\u0142em i daje im szans\u0119 spojrzenia na siebie w nowy spos\u00f3b. By marzy\u0107 o czym\u015b wi\u0119cej. Sprawi\u0107, \u017ce co\u015b si\u0119 wydarzy\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Od ma\u0142ego miasteczka w Bu\u0142garii do prowadzenia w\u0142asnej firmy i kszta\u0142towania przysz\u0142o\u015bci marketingu retencyjnego, historia Ilko jest \u015bwiadectwem si\u0142y mo\u017cliwo\u015bci. Dzi\u0119ki ASSIST nie tylko dostrzeg\u0142 wi\u0119kszy \u015bwiat - wkroczy\u0142 do niego i uczyni\u0142 go swoim w\u0142asnym. Ilko pozostaje aktywny w sieci absolwent\u00f3w ASSIST, pomagaj\u0105c w orientacji nowych stypendyst\u00f3w w Szwajcarii latem 2024 roku i spotykaj\u0105c si\u0119 z pracownikami i absolwentami ASSIST USA w Sofii w Bu\u0142garii w styczniu 2025 roku. Spo\u0142eczno\u015b\u0107 i pracownicy ASSIST spodziewaj\u0105 si\u0119 kontynuowa\u0107 trwaj\u0105c\u0105 ca\u0142e \u017cycie relacj\u0119 z Ilko!<\/p>","protected":false},"excerpt":{"rendered":"<p>Dla Iliyana \"Ilko\" Hristova, dorastaj\u0105cego w Gabrowie w Bu\u0142garii, \u015bwiat poza jego ma\u0142ym miasteczkiem wydawa\u0142 si\u0119 odleg\u0142y - prawie nieosi\u0105galny. Dla student\u00f3w takich jak on, kt\u00f3rzy nie urodzili si\u0119 w stolicach, mo\u017cliwo\u015bci cz\u0119sto wydawa\u0142y si\u0119 czym\u015b, co przytrafia si\u0119 innym ludziom - czym\u015b, co mo\u017cna zobaczy\u0107 w telewizji, nieuchwytn\u0105 wersj\u0105 ameryka\u0144skiego snu. Ale wtedy pojawi\u0142 si\u0119 ASSIST i wszystko si\u0119 zmieni\u0142o....<\/p>","protected":false},"author":1,"featured_media":57527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[135,1],"tags":[],"class_list":["post-57521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Small-Town Bulgaria to Global Opportunity with ASSIST | ASSIST Scholars<\/title>\n<meta name=\"description\" content=\"Check our latest blog article: From Small-Town Bulgaria to Global Opportunity with ASSIST - 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