{"id":57521,"date":"2025-05-09T11:11:33","date_gmt":"2025-05-09T15:11:33","guid":{"rendered":"https:\/\/www.assistscholars.org\/?p=57521"},"modified":"2025-09-11T15:49:45","modified_gmt":"2025-09-11T19:49:45","slug":"from-small-town-bulgaria-to-global-opportunity-with-assist","status":"publish","type":"post","link":"https:\/\/www.assistscholars.org\/sv\/fran-smastad-i-bulgarien-till-global-mojlighet-med-assist\/","title":{"rendered":"Fr\u00e5n sm\u00e5staden Bulgarien till globala m\u00f6jligheter med ASSIST"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"524\" src=\"https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/Ilko-Hristov.jpeg\" alt=\"\" class=\"wp-image-57527\" srcset=\"https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/Ilko-Hristov.jpeg 524w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/Ilko-Hristov-300x300.jpeg 300w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/Ilko-Hristov-150x150.jpeg 150w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r Iliyan \"Ilko\" Hristov, som v\u00e4xte upp i Gabrovo i Bulgarien, k\u00e4ndes v\u00e4rlden utanf\u00f6r hans lilla stad avl\u00e4gsen - n\u00e4stan o\u00e5tkomlig. F\u00f6r studenter som han, som inte var f\u00f6dda i huvudst\u00e4der, verkade m\u00f6jligheter ofta vara n\u00e5got som h\u00e4nde andra m\u00e4nniskor - n\u00e5got som skymtade p\u00e5 TV, en sv\u00e5rf\u00e5ngad version av den amerikanska dr\u00f6mmen. Men s\u00e5 kom ASSIST och allt f\u00f6r\u00e4ndrades....<\/p>\n\n\n\n<figure class=\"wp-block-video alignright\"><video height=\"720\" style=\"aspect-ratio: 406 \/ 720;\" width=\"406\" controls src=\"https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/Ilko-HD-720p.mov\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ilko ans\u00f6kte online och hans bakgrund spelade ingen roll - det var bara hans talang, passion och kritiska t\u00e4nkande som spelade roll. Dessa egenskaper gav honom en plats i ASSISTs Class of 2019, vilket skickade honom till <a href=\"https:\/\/www.stuarthallschool.org\/\">Stuart Hall-skolan<\/a> i Staunton, Virginia. D\u00e4r \u00f6ppnade sig en v\u00e4rld av m\u00f6jligheter f\u00f6r honom och omformade hans framtid. \"ASSIST f\u00f6r\u00e4ndrade mitt liv\", s\u00e4ger han. \"Det gav mig chansen att se v\u00e4rlden p\u00e5 ett s\u00e4tt som jag aldrig hade kunnat g\u00f6ra fr\u00e5n min hemstad. N\u00e4r du v\u00e4xer upp i en stad med 70 000 inv\u00e5nare k\u00e4nns vissa saker utom r\u00e4ckh\u00e5ll - som om de aldrig kan h\u00e4nda dig. Men det kan de. Om det h\u00e4nde mig kan det h\u00e4nda vem som helst.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vid <a href=\"https:\/\/www.stuarthallschool.org\/\">Stuart Hall<\/a>Ilko hamnade i en milj\u00f6 som drev honom bortom hans bekv\u00e4mlighetszon och gav honom sj\u00e4lvst\u00e4ndigheten att forma sin egen v\u00e4g. \"ASSIST ger dig m\u00f6jlighet att leva p\u00e5 dina egna villkor, att g\u00f6ra dina egna val\", f\u00f6rklarar han. \"N\u00e4r man flyttar hemifr\u00e5n m\u00e5ste man bli sj\u00e4lvst\u00e4ndig - och ju tidigare man g\u00f6r det, desto b\u00e4ttre.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detta oberoende formade inte bara hans utbildning utan \u00e4ven hans karri\u00e4r. Efter att ha avslutat sitt \u00e5r med ASSIST \u00e5terv\u00e4nde han till Bulgarien och tog en kandidatexamen i f\u00f6retagsekonomi vid American University in Bulgaria. Snart uppt\u00e4ckte han en ny passion: marknadsf\u00f6ring. Hans resa in i branschen b\u00f6rjade n\u00e4stan av en slump - n\u00e4r hans familjs f\u00f6retag beh\u00f6vde hj\u00e4lp klev han in som marknadschef, helt enkelt f\u00f6r att n\u00e5gon var tvungen att g\u00f6ra det. Men med de f\u00e4rdigheter, den uppfinningsrikedom och den nyfikenhet som han hade utvecklat tack vare ASSIST tog Ilko sig an utmaningen och l\u00e4rde sig allt han kunde om marknadsf\u00f6ring och inneh\u00e5llsskapande. Den praktiska erfarenheten ledde honom till att uppt\u00e4cka retention marketing - att hj\u00e4lpa f\u00f6retag att maximera kundernas livstidsv\u00e4rde genom att bygga l\u00e5ngsiktiga relationer med kunderna.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1705\" height=\"1279\" src=\"https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited.jpg\" alt=\"\" class=\"wp-image-57526\" style=\"width:528px;height:auto\" srcset=\"https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited.jpg 1705w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited-300x225.jpg 300w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited-1024x768.jpg 1024w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited-768x576.jpg 768w, https:\/\/www.assistscholars.org\/wp-content\/uploads\/2025\/05\/alumni-reception-at-american-corner-sofia-jan-25-edited-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1705px) 100vw, 1705px\" \/><figcaption class=\"wp-element-caption\">Alumni mottagning i Sofia, Bulgarien (januari 2025) med Ilko Hristov (mitten, nedre raden) samt ASSISTs bulgariska programkoordinator Lydia Dachkova, bulgariska programassistent Asya Zaharieva, chef f\u00f6r internationell rekrytering av stipendiater Christine D'Angelo och direkt\u00f6r Louisa Zendt.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Idag driver Ilko sitt eget marknadsf\u00f6ringsf\u00f6retag, <a href=\"http:\/\/www.growmymail.com\">GrowMyMail<\/a>, specialiserad p\u00e5 strategier f\u00f6r att beh\u00e5lla kunder f\u00f6r onlinef\u00f6retag. Hans expertis omfattar e-postkampanjer, SMS-marknadsf\u00f6ring, lojalitetsprogram, AI-drivet kundengagemang och prediktiva algoritmer som optimerar anv\u00e4ndarupplevelsen. \"Kundlojalitetsf\u00f6rs\u00e4ljning \u00e4r ryggraden i ett f\u00f6retags l\u00f6nsamhet\", f\u00f6rklarar han. \"Det \u00e4r fem g\u00e5nger billigare att marknadsf\u00f6ra sig till en befintlig kund \u00e4n att skaffa en ny. Det \u00e4r p\u00e5 s\u00e5 s\u00e4tt som f\u00f6retag g\u00e5r fr\u00e5n femsiffriga belopp i m\u00e5naden till sex, sju eller till och med \u00e5tta.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ut\u00f6ver e-handeln ser Ilko en enorm potential i att till\u00e4mpa sin expertis inom h\u00e4lso- och sjukv\u00e5rdsbranschen, en sektor som ofta f\u00f6rbiser kraften i strategisk marknadsf\u00f6ring. Hans m\u00e5l? Att hj\u00e4lpa sjukv\u00e5rdspersonal och f\u00f6retag i Bulgarien och andra l\u00e4nder att utnyttja dessa verktyg f\u00f6r h\u00e5llbar tillv\u00e4xt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ilko reflekterar \u00f6ver sin resa och s\u00e4ger att ASSIST \u00f6ppnade d\u00f6rrar som han inte ens visste fanns. \"Innan ASSIST hade jag inga kontakter. Jag hade ingen f\u00e4rdplan. Jag kom in p\u00e5 grund av mina talanger, och det r\u00e4ckte. Det \u00e4r det som g\u00f6r det h\u00e4r programmet s\u00e5 speciellt - det hittar studenter med potential och ger dem chansen att se sig sj\u00e4lva p\u00e5 ett nytt s\u00e4tt. Att dr\u00f6mma st\u00f6rre. Att f\u00e5 saker att h\u00e4nda.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fr\u00e5n en liten stad i Bulgarien till att driva sitt eget f\u00f6retag och forma framtiden f\u00f6r retention marketing \u00e4r Ilkos historia ett bevis p\u00e5 kraften i m\u00f6jligheter. Tack vare ASSIST fick han inte bara en glimt av en st\u00f6rre v\u00e4rld - han tog steget in i den och gjorde den till sin egen. Ilko forts\u00e4tter att vara aktiv i ASSISTs alumnin\u00e4tverk och hj\u00e4lper till vid introduktionen f\u00f6r nya stipendiater i Schweiz sommaren 2024 och tr\u00e4ffar ASSIST USA:s personal och alumner i Sofia, Bulgarien i januari 2025. ASSISTs gemenskap och personal f\u00f6rv\u00e4ntar sig att forts\u00e4tta en livsl\u00e5ng relation med Ilko!<\/p>","protected":false},"excerpt":{"rendered":"<p>F\u00f6r Iliyan \"Ilko\" Hristov, som v\u00e4xte upp i Gabrovo i Bulgarien, k\u00e4ndes v\u00e4rlden utanf\u00f6r hans lilla stad avl\u00e4gsen - n\u00e4stan o\u00e5tkomlig. F\u00f6r studenter som han, som inte var f\u00f6dda i huvudst\u00e4der, verkade m\u00f6jligheter ofta vara n\u00e5got som h\u00e4nde andra m\u00e4nniskor - n\u00e5got som skymtade p\u00e5 TV, en sv\u00e5rf\u00e5ngad version av den amerikanska dr\u00f6mmen. Men s\u00e5 kom ASSIST och allt f\u00f6r\u00e4ndrades....<\/p>","protected":false},"author":1,"featured_media":57527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[135,1],"tags":[],"class_list":["post-57521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Small-Town Bulgaria to Global Opportunity with ASSIST | ASSIST Scholars<\/title>\n<meta name=\"description\" content=\"Check our latest blog article: From Small-Town Bulgaria to Global Opportunity with ASSIST - at ASSIST Scholars\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.assistscholars.org\/sv\/fran-smastad-i-bulgarien-till-global-mojlighet-med-assist\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Small-Town Bulgaria to Global Opportunity with ASSIST | ASSIST Scholars\" \/>\n<meta property=\"og:description\" content=\"Check our latest blog article: From Small-Town Bulgaria to Global Opportunity with ASSIST - 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